In this sense, Photo Mechanic isn't really a competitor, whereas the freemium XnView ( which I've reviewed before) is. In their own words:ĭo you have repeatable and predictable actions to apply to your massive photo collection? Since 2005 we've been working to make BatchPhoto the best tool for automating those repeatable actions! Enter BatchPhoto, which narrows its focus to one specific area: batch editing. It is blisteringly fast at reviewing photos, allowing you to review, import, and then perform some gross batch editing tasks (such as exporting, renaming, and uploading). Perhaps the most well known (and oldest?) product in this area is Photo Mechanic, with many pros using it to cull and rank images, which is where it really shines.
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The one area which Adobe hasn't targeted is what I broadly term rapid asset management (RAM), probably because it is a relatively small market of pro photographers who need to quickly process large quantities of images to deliver to a paying customer.
With the world awash with image editors of varying degrees of competency and cost (Serif Affinity Photo,, Corel Paint Shop Pro, and GIMP), Adobe's move to a subscription model caught the DAM market off-guard. Editing functionality was originally more limited (and tended to be global), with pixel-based editors such as Photoshop doing the heavy lifting when needed, round-tripping them back to the DAM when finished. DAMs are epitomized by Adobe's Lightroom and are intended to bulk import photos from a memory card and then provide a way of cataloging them for better photo management.
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Software to accomplish this generally falls into one of two broad categories: digital asset management (DAM) or image editing. Once you've captured images on your camera, you need to produce some kind of end product from them.
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